Is SEO important?
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search engine optimization is essential because:
· The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
· SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
· User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
· SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
· SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
· SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
An introduction to SEO for beginners:
For beginners to SEO in simpler terms Search Engine Optimization is a way to improve your web site so that it will appear in top positions in the search results of Google, Yahoo, Bing or other search engines.
When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which web site (or blog) should be shown in the first place, second place etc.
Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.
These are two main stages of the Search Engine Optimization process.
On-site SEO
On-site SEO: What rules to apply on your site to make it search engine friendly
Off-site SEO
How to promote your web site or blog so that it can rank better in search results.
What is the difference of SEO and Internet marketing?
Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal. It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.
SEO is a must for every web property
To sum it up, Search engine optimization or SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfil your business purpose
